Knitwear is a beautiful trend that can be made to suit various occasions depending with the choice of design. Every knitwear creation comes with a very distinctive style. Maxhosa Knitwear combines an innovative approach exploring all the techniques to create an endless array of chic knit creation.
The bright patterns, eye-catching silhouettes designs include sophisticated outfits that are suitable for every occasion. Whether you want to stand out in a bright colored design or need that neutral undertone colour, MaXhosa caters to that.
MaXhosa Knitwear is a South African knitwear label for men started in 2010 by Laduma Ngxokolo the creative director behind the brand. It’s a brand designed to cater to the immediate fashion needs of men who have transitioned into manhood through traditional ceremony.
Along his journey into exploring astonishing traditional Xhosa beadwork patterns, symbolism and colours, he discovered that they would be the best source of inspiration for the knitwear, which he then reinterpreted into modern knitwear.
From collections constructed in flat classic silhouettes, knitted surface designs of the textiles adorned in MAXHOSA signature patterns, to looks sketched with an ultimate objective of constructing an innovative utopian African feel, that will outlive the time span of the collection; Maxhosa aims to express the beauty in culture exchange of the dress codes of western and Xhosa dress-code.
Ngxokolo has received numerous achievements and captures the hearts of many fashion lovers and media from South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York
Ngxokolo recently won the 2015 Vogue Italia Scouting for Africa prize to showcase his collections at the Palazzo Morando Show in Milan, Italy. He was awarded the 2014 WeTransfer Scholarship to study masters in Material Futures at the Central St. Martins and graduated in 2016.
Other awards include the 2010 International Society of Dyers and Colourists Design Award and the International Representation Award; 2011 Marie Claire Prix De Excelence Best Emerging Designer Award; 2012 Nelson Mandela Metropolitan University Rising Star Award; 2014 Premium International Best Emerging Designer for SS15 Menwear; 2014 Africa Fashion International Emerging Designer of the year award; 2015 Yoox.com Who is Next Dubai Award and 2016 Design Indaba Most Beautiful Object in South Africa Award
The envisioned outcome of the collection is to use a positive approach to appropriation, dominate classic knitwear appeal, with a distinctive modern Xhosa aesthetic, to make a bold and sophisticated cultural meets modern statement.
View the gallery to check some the pieces.