South African MaXhosa by Laduma Suing Zara

The Creative Director and founder of MaXhosa by Laduma, Laduma Ngxokolo is known as one of South Africa’s best. He’s famed for his contemporary knitwear creations, which feature vibrant prints inspired by traditional Xhosa beadwork. 

In an Instagram post, the brand accused Zara of copying and replicating the design of the pattern that appears on MaXhosa by Laduma’s Khanyisa cardigan and socks.

MaXhosa

While some thought it was inspiration adopted by Zara, others felt like inspiration and theft are two different things.

“We appreciate that Africa’s rich culture is now ‘en vogue’ but not at all costs. But our protected intellectual property rights should be respected as much as we respect that of other global brands. “#Maxhosa and all Africans should not take this lying down.”

In a statement released on Tuesday, Ngxokolo said his company was alerted by clients that Zara had “copied one of our signature patterns.” when shoppers spotted the socks and sent him images from the Zara Sandton City and New York stores.

“The first thought was that it lacked integrity as they did not even modify the patterns, they had copied straight from patterns I had used for my collections, most notably the Khanyisa cardigan,” he told EWN.

 “These patterns were appropriated & reproduced in as part of their sock range which they shared as new in their best-sellers on their online store. Their sock range resembles our Khanyisa Cardigan which was launch in March 2014 at the Mercedes-Benz Fashion Week Joburg.

MaXhosa
Comparison: On the left is MaXhosa’s design and Zara’s on the right

 

“The cardigan is still available on our online store and has been on runways globally, the piece is still one of our best sellers. The socks have been spotted at ZARA outlets in UK, New York and here at home at ZARA Sandton, South Africa,” he said.

Maxhosa has since consulted with Shane Moore and Muhammad Patel from Moore Attorneys, one of Africa’s leading intellectual property law firms.

“They have since sent a letter to the parent company alerting them of the copyright infringement and our demands. We have taken such steps so as to avoid our works being appropriated and adapted without our consent or permission.”

Here are some of the reactions. Bonang Matheba expressed that this was not an easy battle as this is what Zara does.

MaXhosa

MaXhosa

MaXhosa

What are your thoughts?

Cedit: Destiny

http://www.maxhosa.co.za/

ELEKSIE PLATFORMS

Web www.eleksie.co.ke  | Instagram @eleksie_africa  |  Facebook: @elexyfashiontalk

 

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Eleksie

My name is Queen. Procurement & Logistics officer, aspiring men's stylist, Blogger, writer, Assistant editor and fashion enthusiast and this is my blog. This blog is just my way of showing my love for Africa through showcasing the amazing work being done by African fashionistas from designers, models, to photographers, as well as style guide for men. What does procurement and fashion have in common? me! I love fashion, I love Africa, this blog is just my way of putting African fashion on the spotlight. I like to call it African fashion through my eyes. Thank you for being part of this.

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