AAKS, founded by Akosua Afriyie- Kumi, a Ghanian native creative woman, reveals an unwavering dedication to modern style and interpretations. Through the use of traditional methods, the brand in its uniqueness creates sustainable jobs for women in Africa.
“In a small tranquil village in the Northern region of Ghana, hamlets scatter over the savannah as far as your eyes can see. A group of local artisan weavers sit under a huge baobab tree laughing away, on close inspection you see piles of colourful raffia and in between the noise of chatter and laughter these women are hard at work.
Their hands move so skilfully and with an innate knowledge tending to a craft that has been handed down by generations.” The art of weaving;
The craftsmanship is the foundation of AAKS brand. The bags are woven incorporating the use of raffia and leather. “We strive for beauty and individuality in each product and natural variations in texture and colour forms part of our designs.”
AAKS uses ecologically harvested raffia from family farmers in Ghana, natural fibres and a sophisticated dyeing process to create exclusive seasonal colours.
“Raffia reminds us of sunny beaches, warm sand between our toes, and hats perched comfortably on our heads. It reminds us of villages, with thatched-roofed huts spread sporadically across uneven ground covered in red sand.”
Akosua Afriyie-Kumi studied design at London’s Kingston University. Her aim was to show that Ghana can do luxury, modern and on trend without losing its African soul or aesthetic, employing traditional techniques such as tie-dye, weaving and batik.
“I draw my bag designs from photographs, historical and contemporary fine art, and fashion photography pictures which resonate with me and also architecture.”
AAKS designs have been featured on Vogue Italia‘s emerging designers, and graced the pages of Vogue UK and Le MatinDimanche in Switzerland and showcased at the “Africa on the Catwalk” fashion show that was part of the Africa Utopia festival at London’s South Bank Centre.
Source: AAKS ; Black Fabulousity ; Africa Lionesses